@font-face{font-family:'Space Grotesk';font-style:normal;font-weight:700;font-display:swap;src:url('fonts/space-bold.woff2') format('woff2')}
:root{color-scheme:dark;--ink:#0a0807;--surface:#100c0b;--bone:#e8dfd0;--muted:#a99482;--red:#c0413a;--oxblood:#612320;--rule:rgba(232,223,208,.17);--ease:cubic-bezier(.22,1,.36,1)}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px;background:var(--ink)}body{margin:0;background:var(--ink);color:var(--bone);font-family:'Space Grotesk',sans-serif;-webkit-font-smoothing:antialiased}::selection{background:var(--red);color:var(--ink)}a{color:inherit;text-decoration:none}button{font:inherit}button,a{-webkit-tap-highlight-color:transparent}button{cursor:pointer}img{display:block;max-width:100%}em{font-family:'Fraunces',Georgia,serif;font-weight:400}button:focus-visible,a:focus-visible{outline:2px solid var(--bone);outline-offset:7px}h1,h2,h3,p{margin:0}.shell{width:calc(100% - 112px);max-width:1456px;margin-inline:auto}.section-pad{padding-block:128px}.skip-link{position:fixed;left:20px;top:-100px;z-index:100;background:var(--bone);color:var(--ink);padding:14px}.skip-link:focus{top:16px}
.site-header{position:absolute;inset:0 0 auto;z-index:10;display:flex;align-items:center;justify-content:space-between;height:104px;padding-inline:56px;border-bottom:1px solid rgba(232,223,208,.1)}.wordmark{font-weight:700;font-size:34px;letter-spacing:-2px;line-height:1}.wordmark span{color:var(--red)}.site-header nav{display:flex;align-items:center;gap:40px;font-size:13px}.site-header nav a{padding-block:14px}.site-header nav a:not(.nav-contact){color:#c5b7a7}.nav-contact{border-bottom:1px solid var(--red)}.nav-contact span{margin-left:18px;color:var(--red);font-size:20px}
.hero{position:relative;min-height:850px;min-height:max(790px,100svh);isolation:isolate;overflow:hidden;display:flex;align-items:center}.hero-media{position:absolute;inset:0;z-index:-2;background:var(--ink)}.hero-media.is-playing .hero-content{padding-block:160px 120px}.eyebrow,.section-label,.location,.brand-label,.motion-control{font-size:11px;letter-spacing:.13em;text-transform:uppercase;font-weight:500}.hero-intro{color:var(--muted);margin-bottom:34px}.hero h1{font-size:clamp(82px,8.8vw,148px);font-weight:500;line-height:.96;letter-spacing:-.075em;max-width:770px}.hero h1>span,.hero h1>em{display:block}.hero h1 em{color:var(--red);letter-spacing:-.065em;line-height:1.08;margin-top:0}.text-link{display:inline-flex;align-items:center;gap:38px;border-bottom:1px solid var(--red);padding-bottom:13px;font-size:15px}.text-link span{font-size:25px;transition:transform .3s var(--ease)}.text-link:hover span{transform:translate(4px,-4px)}.hero-cta{margin-top:42px}.hero-bottom{position:absolute;bottom:26px;left:0;right:0;display:flex;align-items:center;justify-content:space-between}.location{color:var(--muted)}.scroll-link{font-size:26px;padding:7px 15px;color:var(--muted)}.motion-control{color:var(--muted);border:0;background:transparent;display:flex;align-items:center;gap:9px;min-height:44px;padding:8px 0 8px 10px;font-size:9px;letter-spacing:.09em}.motion-icon{font-size:15px}
.intro-section{display:grid;grid-template-columns:1fr 2fr;border-top:1px solid var(--rule);gap:48px}.section-label{display:flex;align-items:center;gap:10px;line-height:1.6;align-self:start;font-weight:500}.label-dot{width:5px;height:5px;background:var(--red);border-radius:50%;flex-shrink:0}.intro-section .section-label{padding-top:11px}.intro-copy h2{font-size:clamp(40px,4.7vw,74px);font-weight:400;line-height:1.13;letter-spacing:-.055em}.intro-copy h2 em{color:var(--muted)}.intro-copy p{max-width:390px;margin-top:32px;font-size:17px;line-height:1.65;color:var(--muted)}
.offers-section{padding-bottom:112px}.offers-section>.section-label{margin-bottom:34px}.offer{position:relative;display:grid;grid-template-columns:54px 1.3fr 1fr;align-items:center;gap:24px;padding:35px 0;border-top:1px solid var(--rule)}.offer:last-child{border-bottom:1px solid var(--rule)}.offer-index{font-size:10px;color:var(--muted)}.offer h3{font-size:clamp(24px,3vw,43px);font-weight:400;letter-spacing:-.045em}.offer p{font-size:14px;color:var(--muted)}.ai-line{text-align:right;padding-top:52px;font-size:clamp(20px,2vw,28px);line-height:1.4;letter-spacing:-.03em;color:var(--muted)}.ai-line span{color:var(--bone)}
.manifesto{position:relative;background:#60241f;padding:110px 0 120px;overflow:hidden}.manifesto-copy>span{display:block;font-size:clamp(20px,2.6vw,38px);line-height:1.5;letter-spacing:-.025em;color:#d1b0a0}.manifesto-copy strong{display:block;margin-top:40px;font-size:clamp(64px,8.5vw,140px);font-weight:400;line-height:1.01;letter-spacing:-.065em}.manifesto-copy em{color:#efc2a5}.about-layout{display:grid;grid-template-columns:1fr 2fr;gap:48px}.about-lead{font-size:clamp(38px,4.4vw,67px);font-weight:400;letter-spacing:-.05em;line-height:1.15}.about-lead em{color:var(--muted)}.about-copy>p+p{max-width:510px;font-size:17px;line-height:1.75;color:var(--muted);margin-top:30px}.brand-section{margin-top:90px}.brand-label{display:flex;align-items:center;justify-content:space-between;color:var(--muted);margin-bottom:25px;letter-spacing:.07em}.brand-marquee{overflow:hidden;padding-block:35px;border-top:1px solid var(--rule);border-bottom:1px solid var(--rule);mask-image:none}.brand-track{display:flex;width:max-content}.brand-group{display:flex;align-items:center;gap:85px;padding-right:85px;flex-shrink:0}.brand{display:flex;align-items:center;justify-content:center;width:150px;height:75px;flex-shrink:0}.brand img{width:100%;max-height:61px;height:auto;object-fit:contain;opacity:1}.brand-track.is-moving{animation:marquee 42s linear infinite}.brand-marquee:hover .brand-track{animation-play-state:paused}@keyframes marquee{to{transform:translateX(-50%)}}
.contact-section{background:var(--bone);color:var(--ink);padding:62px 0 27px}.contact-top{display:flex;justify-content:space-between;align-items:center}.contact-star{font-size:50px;line-height:1;color:var(--oxblood)}.contact-title{display:block;width:fit-content;font-size:clamp(84px,12.8vw,210px);letter-spacing:-.075em;line-height:1.13;margin-top:25px}.contact-title em{color:var(--oxblood)}.contact-title:hover em{color:#9a382d}.contact-bottom{display:flex;justify-content:space-between;align-items:end;margin-top:24px;padding-bottom:65px;gap:20px}.contact-email{font-size:clamp(18px,2vw,27px);border-bottom:1px solid #a79482;padding-bottom:10px;letter-spacing:-.04em}.contact-email span{margin-left:25px}.contact-bottom>span{font-size:12px;color:#675449}.footer-base{display:flex;justify-content:space-between;align-items:center;border-top:1px solid rgba(10,8,7,.18);padding-top:26px;gap:20px}.footer-base>.wordmark{font-size:29px}.footer-base>.wordmark span{color:var(--oxblood)}.footer-base>span,.footer-base>a:last-child{font-size:11px;color:#675449}.footer-base>a:last-child{padding:12px 0}.footer-base>a:last-child span{margin-left:10px}
.has-motion .reveal{opacity:0;transform:translateY(24px);transition:opacity .85s var(--ease),transform 1s var(--ease)}.has-motion .reveal.visible{opacity:1;transform:none}.page-inactive .brand-track,.logos-paused .brand-track{animation-play-state:paused}.motion-control:hover,.site-header a:hover{color:var(--bone)}
.brand-flipkart img{width:140px}.brand-reliance img{width:128px}.brand-godrej img{width:126px}.brand-br{width:210px}.production-note{font-size:14px!important;line-height:1.65!important;max-width:430px!important;margin-top:22px!important}.brand-motion{display:inline-flex;align-items:center;gap:10px;font-size:9px;letter-spacing:.06em;font-family:inherit;text-transform:uppercase;color:var(--muted);border:0;background:none;padding:12px 0 12px 10px;min-height:44px}.brand-motion:disabled{cursor:default}
.asset-credits{margin-left:12px;text-decoration:underline;text-underline-offset:3px}.contact-section a:focus-visible{outline-color:var(--ink)}.hero h1 em{word-spacing:.055em;letter-spacing:-.045em}
.dictionary-entry{max-width:490px}.hero .dictionary-entry h1{font-family:'Fraunces',Georgia,serif;font-style:italic;font-size:clamp(48px,5.3vw,82px);font-weight:400;line-height:1.1;letter-spacing:-.045em}.dictionary-kind{margin-top:16px;color:#d75a50;font-family:'Fraunces',Georgia,serif;font-style:italic;font-size:18px}.dictionary-definition{margin-top:23px;font-size:clamp(16px,1.45vw,21px);line-height:1.7;letter-spacing:-.02em;color:var(--bone)}.hero-bottom{justify-content:flex-end}.intro-cta{margin-top:30px}
html:not(.has-js) .brand-track{width:100%}html:not(.has-js) .brand-group{flex-wrap:wrap;justify-content:center;padding:0;gap:45px;width:100%}html:not(.has-js) .brand-marquee{mask-image:none}html:not(.has-js) .motion-control,html:not(.has-js) .brand-motion{display:none}
@media(min-width:1800px){.site-header{padding-inline:max(56px,calc((100% - 1456px)/2))}.hero{max-height:1100px}}
@media(max-width:1000px){.shell{width:calc(100% - 64px)}.site-header{padding-inline:32px}.hero{min-height:780px}.hero h1{font-size:clamp(84px,11vw,114px)}.intro-section,.about-layout{grid-template-columns:1fr 2.3fr;gap:28px}.section-pad{padding-block:96px}.offer{grid-template-columns:30px 1.5fr 1fr;gap:18px}.offer p{font-size:12px}.brand-group{gap:55px;padding-right:55px}.manifesto{padding-block:90px}.manifesto-copy strong{font-size:clamp(65px,9vw,108px)}}
@media(max-width:700px){html{scroll-padding-top:30px}.shell{width:calc(100% - 40px)}.site-header{height:78px;padding-inline:20px}.wordmark{font-size:29px}.site-header nav{gap:19px;font-size:11px}.site-header nav>a:first-child{display:none}.nav-contact span{margin-left:5px;font-size:17px}.hero{min-height:850px;min-height:max(800px,100svh);align-items:flex-start}.hero-content{padding-block:129px 200px;position:relative;z-index:1;pointer-events:none}.hero-content a{pointer-events:auto}.hero-intro{font-size:9px;letter-spacing:.13em;margin-bottom:25px}.hero h1{font-size:clamp(70px,15.8vw,110px);max-width:100%;letter-spacing:-.065em}.hero h1 em{line-height:1.06}.hero-cta{margin-top:25px;font-size:13px;gap:27px;padding-bottom:8px}.hero-bottom{bottom:16px}.location{font-size:9px;letter-spacing:.06em}.motion-control{font-size:8px}.scroll-link{font-size:23px}.section-pad{padding-block:68px}.intro-section,.about-layout{display:block}.intro-section .section-label{padding-top:0;margin-bottom:32px}.intro-copy h2{font-size:clamp(34px,7.7vw,53px);line-height:1.14}.intro-copy p{font-size:15px;line-height:1.6;margin-top:24px;max-width:320px}.section-label{font-size:10px}.offers-section{padding-bottom:64px}.offers-section>.section-label{margin-bottom:24px}.offer{grid-template-columns:22px 1fr;gap:12px;padding:25px 0}.offer h3{font-size:clamp(23px,5.7vw,35px)}.offer p{grid-column:2;grid-row:2;font-size:12px;margin-top:-3px}.offer-index{align-self:center}.ai-line{font-size:21px;text-align:left;padding-top:38px}.manifesto{padding-block:66px 76px}.manifesto-copy>span{font-size:clamp(17px,4.5vw,26px);line-height:1.6}.manifesto-copy strong{margin-top:28px;font-size:clamp(48px,10.7vw,75px);letter-spacing:-.055em;line-height:1.06}.about-layout .section-label{margin-bottom:30px}.about-lead{font-size:clamp(33px,7.5vw,50px)}.about-copy>p+p{font-size:15px;line-height:1.7;margin-top:24px}.brand-section{margin-top:45px}.brand-label{font-size:10px;letter-spacing:.04em;gap:16px;margin-bottom:20px}.brand-motion{font-size:10px;flex-shrink:0;white-space:nowrap}.brand-marquee{padding-block:24px}.brand{width:120px;height:60px}.brand-br{width:180px}.brand img{max-height:49px}.brand-group{gap:43px;padding-right:43px}.contact-section{padding-top:35px}.contact-star{font-size:33px}.contact-title{font-size:clamp(62px,15.2vw,110px);margin-top:28px}.contact-bottom{align-items:start;flex-direction:column;margin-top:23px;gap:22px;padding-bottom:38px}.contact-email{font-size:20px}.contact-bottom>span{font-size:10px}.footer-base{flex-wrap:wrap;gap:12px}.footer-base>span{order:3;flex-basis:100%;font-size:10px}.footer-base>a:last-child{font-size:10px}.footer-base>.wordmark{font-size:28px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.reveal,.has-motion .reveal{opacity:1;transform:none}.hero-media.is-playing .brand-track{transform:none!important}.brand-group{flex-wrap:wrap;justify-content:center;gap:28px;padding:0;width:100%}.brand-track{width:100%}.brand-group[aria-hidden]{display:none}.brand-marquee{mask-image:none}}

/* Minimal network background, adapted from the original myzelmedia.in hero. */
.hero-media{inset:0;pointer-events:none;background:radial-gradient(ellipse at 68% 39%,rgba(92,26,27,.11),transparent 72%),var(--ink)}
.mycelium{position:absolute;inset:0;display:block;width:100%;height:100%;opacity:.95}
.hero-media:after{content:'';position:absolute;inset:0;background:linear-gradient(90deg,rgba(10,8,7,.8) 0%,rgba(10,8,7,.4) 55%,rgba(10,8,7,.18) 100%),radial-gradient(ellipse at 60% 42%,transparent 0%,rgba(10,8,7,.13) 55%,var(--ink) 100%)}
.hero:after{content:'';position:absolute;inset:auto 0 0;height:25%;z-index:-1;pointer-events:none;background:linear-gradient(0deg,var(--ink),transparent)}
.motion-control:disabled{cursor:default}
@media(max-width:700px){.hero{min-height:max(620px,100svh);align-items:center}.hero-content{padding-block:144px 128px}.hero-media:after{background:linear-gradient(90deg,rgba(10,8,7,.55),rgba(10,8,7,.18)),radial-gradient(ellipse at 60% 42%,transparent,rgba(10,8,7,.12) 55%,var(--ink) 100%)}}